Aruba Red is a London-based alternative soul artist. Borrowing her moniker from the legendary female pirate, Aruba Red is said to have been a fiery, strong, rebellious and independent female seafarer navigating a male dominated world, Aruba Red the artist strives to evoke her spirit and embody her strength and resilience.
Although she toured with her musical family, grew up in studios and wrote poetry from a young age, having her first poem published aged nine years old, Aruba Red initially shied away from performing, her lyrics - a glimpse into her soul, felt a little too personal to share. However, in her early 20s she became a regular on the London open mic circuit, her rich tone, signature vibrato and fusion of influences led her to be scouted for Aftershock London, a project at the Royal Festival Hall curated by award-winning composer Nitin Sawhney, kickstarting her career. To date, she has worked and toured with the likes of Maverick Sabre, Jah Cure, Natty, Xavier Rudd, Roxy Music’s Phil Manzanera, Ms Dynamite, Plan B and Riz Ahmed to name a few. Aruba Red has performed and held residencies at London's Roundhouse and Southbank Centre as well as hitting the stage at festivals and venues nationwide and overseas.
Just as her career was gaining exciting traction, Aruba Red was forced to stop making music due to a very challenging period in her life. During this hiatus, she lost her father, became a mother and escaped a decade-long abusive relationship - experiences she has since poured into her new music. Re-emerged with her most recent EP ‘Holy Waters’, released Autumn 2018, the independent offering climbed the charts and reached an impressive #7 on the iTunes Top RnB/Soul Albums Chart. Holy Waters is a musically rich, lyrically impressive celebration of feminine strength and resurrection. Futuristic soul with an edge, fresh vibes fused with ancient wisdom, leaving you feeling inspired and uplifted.
Aruba Red redefines tragedy and trauma within beautifully evocative creations, fusing the mystical, sensual, rebirth and her own candid insights into the human psyche. She has channelled her personal journey into the bodies of her work; over recent years Aruba Red has faced the challenges of losing her father, becoming a lone parent and, in her own words, “purifying a lifetime of toxicity”. Her unique brand of spiritual pop documents the positive energy that has come to define her. The stories she weaves, deal with a plethora of subjects including birth, death, motherhood, the spiritual realm, self-love, breaking cycles of addiction, hope and invoking the power of the Goddess. Using all the powers the universe has to offer with an uplifting and ethereal vibe, Aruba Red seamlessly provides futuristic soul music revolving around the themes of healing and transformation, acting as a campfire for anyone who needs to feel the warmth.
In December 2019 Aruba Red launched Aruba Red Treasured, an innovative take on sustainable band merchandise. All items are ethically sourced, a reflection of Aruba Red’s ethos and values. 2019 also saw Aruba Red talk openly about Mental Health and Wellness within the music industry for the likes of Help Musicians UK and BBC Introducing Live- an issue close to her heart.
Fast forward to the present day, 2020 marked the inception of 'Aruba Red's Women's Circle', a gathering celebrating sisterhood and the healing powers of the divine feminine, supported by Ernst & Young. On 11th March, Aruba Red performed her debut headline concert at the iconic St. Pancras Old Church to a sold-out audience to coincide with the release of her new critically acclaimed EP ‘Shadow Work,’ her stepping stones to freedom. During the current lock-down period, Aruba Red is channelling her energy in writing new material for her debut album [supported by Help Musicians UK] as well as mixing and editing footage from her live show which will be released very soon. focusing on mixing and editing the audio and visuals from the show for a live release as well as writing for her new album, supported by Help Musicians UK.